LEGO Lifestyle

A LEGO lamp? What a bright idea!

As awareness of LEGO blog has been growing amongst my friends, I am finding more and more people coming up with fun LEGO links for me.  Thanks to my friend Jessica Q-G, I have two more items to share!

Assemble LEGO Avengers as the Avengers Assemble!

Marvel.com has put up several images of the new LEGO Avengers line that they are putting out later this year as part of their new super heroes line.

Most of the new Avengers line looks great.  Most of it. My only beef with the line?

LEGO CUUSOO Minecraft Update! (And Full Details Revealed!)

Image courtesy of LEGO CUUSOO Blog

So in my previous Minecraft related post, I said the product would be announced "Monday, February 15th" - well nobody corrected me, but it was actually announced WEDNESDAY, February 15th - come on readership, step up, I can't do this blog all on my own, ya know! So today is Thursday, and it is time to post about it!

LEGO Minecraft has now not only been revealed, but you can place your pre-orders now as well!

The LEGO Sorting Dilemma

A LEGO Sorting Dream!

So I recently joined Pinterest.  It has been, for lack of a better pun, a Pinteresting experience (I couldn't resist such an awful and uninspired pun, I'm sorry).

As a part of my journey through this new facet of social media, I have begun a Pinterest board for LEGO Storage and sorting methods.  This is something that has plagued me for years - and in multiple ways.  For one, what type of devices are best for sorting LEGO (giant bins, small drawers, sealed bins or open air/access bins, etc), and secondly, what method to sort the LEGO itself.

Confirmed: LEGO Lord of the Rings + Images

Image courtesy of From Bricks to Bothans

So, it appears that as of Toy Fair this past weekend, images are now being released of the Lord of the Rings sets without the confidential watermarks emblazoned upon them.  These boxes also have more complete details, such as number of pieces and full set numbering documentation.

LEGO Minecraft Launch Date Info... Er... Info!

LEGO Minecraft is coming - this much has already been established.  But when can we expect it?

LEGO LOTR Leak?

Yes I am aware that some people have leaked images of alleged LEGO Lord of the Rings sets - watermarked with "confidential" across them.  But out of respect to the LEGO Group's wishes, then, I have decided not to post pictures of them.  I believe that it is important to honour the LEGO Group in this matter, and in all honesty, I still wouldn't rule out that these aren't well made mock-ups.

Friends or Foes: LEGO and Play for Girls Part 3: It's All About Choice

This is the third part in a three part series of articles written to explore the current controversy brewing over the LEGO Friends line launched this year by The Lego Group.

So far in this examination of the LEGO Friends line, we have looked at the sets on their own, and also the history of how LEGO came to develop the line and the research behind the line.  In this final segment, we will look at LEGO's decisions surrounding marketing to girls and

Friends or Foes: LEGO and Play for Girls Part 2: LEGO's Strategic Shifts

This is the second part in a three part series of articles written to explore the current controversy brewing over the LEGO Friends line launched this year by The Lego Group.


Yesterday we looked at the basics of the LEGO Friends line - what the sets looked like, and how they stood on their own merits.

Today, we are going to look at the research, the marketing, and communications side of the story.

Friends or Foes: LEGO and Play for Girls Part 1: The Basics

This is the first in a three part series of articles written to explore the current controversy brewing over the LEGO Friends line launched this year by The Lego Group.

There's a LEGO war of bricks brewing - and this time, it's not the Pirates versus the Imperial Armada, Blacktron versus M-Tron, nor is it the Lion Knights versus the Dragon Knights.

This time the stakes are much higher, and the battleground is the play space of young girls and the new LEGO Friends line.  It is a topic I have been asked about frequently since the line was announced, as people, knowing my interest in LEGO, have approached me asking my opinion of 'why would LEGO do this?'

I have relented from writing about it because it is such a loaded subject.  There are so many facets to consider, and so many myths to untangle.  Further, I am somewhat removed from the discussion, in as much as I am not directly 'repressed' by the accusations, nor  do not work for LEGO, so I can not speak for LEGO, and I can not pretend that I know all of LEGO's reasons for developing this line.  But there has been much discussion and debate regarding this subject over the last month, so join me, if you are interested, in unpacking this dilemma.